Vermont’s tourism industry is a large contributor to the state's revenue, but the success is largely determined by the industry organizations themselves. Visitors constantly experience the Vermont culture from a store clerk to the owner of a bed and breakfast, and everyone in between. General citizens - Vermonters - can even have a huge impact on the industry as they interact with the visitors, who end up getting to know the people and character of the state. In other words, anyone can get involved in promoting the state.
Tourism & Marketing
Ready to get started in the field of tourism and hospitality? Check out these Vermont colleges offering two and four year degrees:
163 South Willard Street
Bachelor’s Degree: Event Management
Employment opportunities in travel and tourism, which fall into the leisure and hospitality industry, are abundant, diverse and rewarding. In the United States alone, leisure and hospitality jobs are projected to total 15 million in 2016, according to the Bureau of Labor Statistics. Globally, tourism has about 235 million jobs – about 1 in every 9 workers.
In Vermont, more than 30,000 people work in travel and tourism positions, which represents roughly 1 out of every 10 workers in the state.
Each month, the Vermont Department of Tourism and Marketing (VDTM) publishes a press release highlighting many of the top events scheduled in Vermont for that month. The press release is distributed statewide to media outlets in Vermont, and is also sent to other press and news organizations throughout New England, New York and Quebec.
The Vermont Department of Tourism and Marketing (VDTM) can work with some media members to help plan or book their visits in Vermont.
Depending on the publication or news organization, and nature of the planned coverage, VDTM may be able to assist with itineraries within Vermont, lodging or admission to various attractions and destinations.
The Vermont Department of Tourism and Marketing (VDTM) is staffed to assist journalists and travel writers in attaining the information and content they need to complete tourism-related pieces that they are working on. We realize that not everybody can always travel to Vermont, so we have resources on hand to offer the media and writers editorial support.
The Vermont Department of Tourism and Marketing is always willing to work with media members and travel writers who are planning coverage of Vermont tourism-related news and industries.
In addition to the research and data behind the economic impact and visitor profiles, VDTM works closely with its counterparts in state government on additional efforts. Below is a list of additional tourism indicators that help paint the picture of the impact of tourism in Vermont.