The Vermont Department of Tourism and Marketing (VDTM) is staffed to assist journalists and travel writers in attaining the information and content they need to complete tourism-related pieces that they are working on. We realize that not everybody can always travel to Vermont, so we have resources on hand to offer the media and writers editorial support.
Tourism & Marketing
The Vermont Department of Tourism and Marketing is always willing to work with media members and travel writers who are planning coverage of Vermont tourism-related news and industries.
In addition to the research and data behind the economic impact and visitor profiles, VDTM works closely with its counterparts in state government on additional efforts. Below is a list of additional tourism indicators that help paint the picture of the impact of tourism in Vermont.
In 2010, Vermont’s Chief Marketing Officer, with the Department of Tourism and Marketing and the Vermont Ski Area Association, completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.
2013 Vermont Tourism Industry Fact Sheet
Highlights from the 2013 study include:
2017 Tourism Benchmark Study
The impact of tourism on Vermont’s economy is significant. In 2017, tourism brought in more than $2.8 billion up from $2.6 billion in 2015. Check out the summary and the full 2017 benchmark study below for more insight on visitation, the winter season, second homes, and the impact of tourism on southern Vermont.
The Vermont Department of Tourism and Marketing, which is part of the State’s Agency for Commerce and Community Development, works every two years to compile robust tourism-related economic data and insights.
We use this large collection of information to inform businesses and attractions about the latest travel trends in Vermont, as well as how visitors’ dollars are being spent.
The domestic travel market remains vital to Vermont tourism, consistently bringing in strong numbers of visitors throughout the year. This market primarily consists of tourists that drive to Vermont from areas across the Northeast, but it also includes more distant domestic travelers from key U.S. areas that may drive or fly-in.
Vermont’s tourism industry would not be what it is today if it wasn’t for the marketing partners who participate in group efforts to help bring new visitors to the state. By partnering with them, it helps to merge multiple Vermont brands into one core voice that promotes the state as an attractive travel destination.
A special thanks goes out to our partners below: