Tourism & Marketing

The Vermont Brand

State of Vermont moon over mountains logo.
State of Vermont moon over mountains logo

In 2010, Vermont’s Chief Marketing Officer, with the Department of Tourism and Marketing and the Vermont Ski Area Association, completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.

Visitor Profiles

Vermont visitor profiles fact sheet.
Vermont visitor profiles fact sheet

2013 Vermont Tourism Industry Fact Sheet

Highlights from the 2013 study include:

Economic Impact

Sample Vermont at a Stay to Stay Weekend
Sample Vermont at a Stay to Stay Weekend.

2018 Stay to Stay Pilot Program Report

Vermont Department of Tourism & Marketing launched the Stay to Stay Pilot Program in 2018, arranging networking events for people interested in moving to the state. This report looks at results of that pilot program and survey data from participants.

Tourism Research

The Vermont Department of Tourism and Marketing, which is part of the State’s Agency for Commerce and Community Development, works every two years to compile robust tourism-related economic data and insights.

We use this large collection of information to inform businesses and attractions about the latest travel trends in Vermont, as well as how visitors’ dollars are being spent.

Media Campaigns

Vermont Tourism Advertising Campaign OOH Application
Vermont Tourism Advertising Campaign: OOH Sample; Boston Station

International Markets

International sales help bring extended stays.
International sales help bring extended stays

The Vermont Department of Tourism and Marketing appreciates the importance of cultivating the international tourism market. There are a variety of ways that VDTM targets international audiences, including having representation on the ground in key markets, hosting international media in Vermont, and meeting with domestic receptive tour operators.

Industry Partners

Industry partners presenting at VTS '16.
Industry partners presenting at VTS '16

Vermont’s tourism industry would not be what it is today if it wasn’t for the marketing partners who participate in group efforts to help bring new visitors to the state. By partnering with them, it helps to merge multiple Vermont brands into one core voice that promotes the state as an attractive travel destination.

A special thanks goes out to our partners below:

How We Promote Vermont

The Vermont Department of Tourism & Marketing (VDTM) is constantly seeking out new and innovative ways to promote Vermont as an outstanding travel destination.

Tourism and Marketing

Tourism is one of the largest industries in Vermont, as the state welcomes nearly 13 million visitors each year. These visitors account for close to $2.8 billion in annual spending on lodging, food and drink, goods and services.

Roadside Historic Site Markers

Northeastern Speedway, Waterford
Unveiled in 1947 by the Vermont Legislature, the Roadside Historic Site Marker program has proven an effective way to commemorate Vermont’s many people, events, and places of regional, statewide, or national significance.

Pages

Subscribe to RSS - Tourism & Marketing

Visit ThinkVermont.com for more inspiration and information on living, working and doing business in Vermont.