Tourism in Vermont is a $3 billion industry, that supports over 30,000 jobs in Vermont, or 10% of Vermont's workforce. The Vermont Department of Tourism & Marketing collects and compiles data on visitation, visitor spending, tax revenue generated and employment numbers, among other statistics, to define the economic impact of tourism in Vermont.
A comprehensive 'benchmark' report is published every two years to inform businesses and attractions about the latest travel trends in Vermont, as well as how visitors’ dollars are being spent.
Learn more about the Economic Impact of tourism on the Vermont economy.
Stay to Stay Program
Vermont Department of Tourism & Marketing launched the Stay to Stay Program in 2018 to support the state's efforts in attracting, inspiring and assisting people interested in moving to the state. More information about Stay to Stay and next steps for the program is available on the Vermont Vacation Website.
- 2020 Stay to Stay Program Update
- 2019 Stay to Stay Program Report
- 2018 Stay to Stay Pilot Program Report
Monthly Data Reports
Various state agencies and departments report statistics on an on-going basis that are helpful to understand the tourism dynamics in Vermont, including:
- Statewide, county and town Rooms and Meals, Alcohol, and Sales and Use Tax Data reported monthly, quarterly and by both calendar and fiscal year from the Department of Taxes
- Traffic Data from the Agency of Transportation
- Visitor Traffic at the Vermont Information Centers from the Department of Buildings and General Services
- Employment Statistics from the Department of Labor
UVM Vermont Tourism Research Center
The Vermont Tourism Center at the University of Vermont collects research specifically on the topics of tourism and recreation in the state, including resources on: