The Vermont Department of Tourism & Marketing (VDTM) is constantly seeking out new and innovative ways to promote Vermont as an outstanding travel destination.
There are many ways to promote your business through VDTM’s efforts and through our partner programs. If you have questions about any of these programs, please contact Katharine Ingram at Katharine.Ingram@Vermont.gov.
Trip Planning Directory
Our online vacation planning tool featuring the largest searchable database of Vermont lodging, dining, attractions, recreation, and shopping, is searched thousands of times each month. Businesses looking to be added to the directory with a free basic listing should fill out this form. Businesses interested in an enhanced listing should email Megan Bullard at MBullard@vtchamber.com, from the Vermont Chamber of Commerce.
Statewide Events Calendar & Signature Events Program
Advertise your event on the statewide events calendar, which lives on VermontVacation.com, for free. Start loading your events to give them extra visibility. Events should showcase the unique character of Vermont.
Vermont’s Signature Events Program is awarded annually and celebrates the diversity of experiences for Vermonters and visitors alike to enjoy in the Green Mountain State. Signature events will be featured on the Vermont Vacation Events Calendar, highlighted in Vermont Tourism’s social stories and consumer newsletters, and featured in the Inspiration Guide. Fill out the application to apply for the 2024/25 Vermont Signature Events Program. Events must take place between April 1, 2024 and March 31, 2025. The deadline to apply for the Vermont Signature Events program is Friday, December 1, 2023.
Marketing Through Vacation Packages
Packaging offers the opportunity to partner with other Vermont businesses to offer unique experiences and lodging deals. These packages appear on the VermontVacation.com Trip Planning Directory. To add a package, please fill out the Vacation Package Submission Form.
Vermont Information Centers Brochure Program
The information center brochure program provides tourism businesses with an opportunity to promote their business to visitors stopping at one of Vermont’s 18 information centers throughout the state. For more information contact Jody Petersen, Brochure Program Administrator at Johanna.Petersen@vermont.gov
Join the Vermont Tourism Network to Attract Group Business
If you have an attraction, lodging property or other tourism business that can host a group of 50 people, the Vermont Tourism Network can promote your business to group tour operators. For more information, contact Marc Plouffe at MPlouffe@vtchamber.com.
Official Business Directional Signs
The Official Business Directional Sign program is managed by the Agency of Transportation and gives businesses an opportunity to have a sign for their tourism business located within the highway right of way. For more information, please contact the Agency of Transportation.
Vermont Photography Submission
If you would like to extend visibility to your business, brand, organization, or association through our networks – we welcome the opportunity to help you do that. Please email Media@VermontVacation.com for more information.
Any photography uploaded that is accompanied with the Standard Release Form will be considered for use in VDTM paid advertising, social media, web, e-newsletters, and other marketing initiatives.
Familiarization (FAM) Tour Interest
Travel writers, influencers, and tour operators often contact the state in advance of planning a familiarization trip to Vermont. We provide them with a suggested itinerary for their stay and will also set up lodging, meals, and activities. If your business is interested in providing complimentary stays, meals, or experiences please let us know by contacting Katharine Ingram at Katharine.Ingram@vermont.gov.
Tell Us What’s New with Your Business
VDTM tries to stay up to date with what’s going on in communities and businesses around the state so that we can promote new offerings but we need your help to do that. Some examples of what we're looking for could be:
- A lodging property that was recently bought by new owners and has been completely renovated
- A cheese producer wins a national cheese competition, and they have a tasting room for visitors
- A local excursion company that adds a new tour offering
- A yearly event that has added a new section/ activity
To tell us what’s new, please fill out this form.
The Vermont Department of Tourism and Marketing has purchased branded eclipse glasses to be distributed to Vermont municipalities, community organizations and state entities planning events for the April 8, 2024 Total Solar Eclipse. Learn more and place your order.
Lodging properties that are interested in reaching international visitors should review our International Markets page and set up a meeting with Sara DeFilippi by emailing Sara.DeFilippi@vermont.gov. Our team can review how to work with international tour operators and suggest which operators would be a good fit for your property.
Attraction, Experience or Tour
The Vermont Agritourism Collaborative is a resource provided by UVM Extension to assist farms in navigating agritourism regulations and providing resources on best practices and how to develop specific agritourism businesses.