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Close up of a flower basket and blurry background of Bristol Vermont

Tourism and Marketing

Tourism is one of the largest industries in Vermont, as the state welcomes over 13 million visitors each year. These visitors account for $3.0 billion in annual spending on lodging, food and drink, goods and services.

Summertime is the busiest time of year for tourism in Vermont, when we see more than 5 million people travel here to enjoy our wide-open spaces and diverse attractions. Famous around the world for our beautiful fall foliage colors, visitors love to flock to Vermont’s byways to enjoy the spectacular change of seasons every year. During the winter, Vermont’s world class ski resorts make us the most popular destination in the Northeast for skiing and riding, followed by springtime, when we all enjoy Vermont's sweet distinction as the top producer of maple syrup in the country.

Our mission

To promote Vermont’s travel, recreation, cultural and historic attractions, as well as the state’s goods and services, in coordination with public and private sector partners and to market to a global audience in a manner consistent with the values and traditions of the state for the economic benefit of all Vermonters.

Our Commitment to Diversity, Equity, and Inclusion

The Vermont Department of Tourism and Marketing is committed to identify, remove, and reform barriers that prevent people of all backgrounds and abilities from connecting with Vermont as a tourism destination. With an awareness that we are on the land of ancestral stewards, we know the important role that government has to increase meaningful inclusion and representation. We recognize that there is much work to do, and we are committed to being a leader and collaborator on local and statewide efforts to advance equity and accessibility in Vermont.