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How We Promote Vermont

The Vermont Department of Tourism & Marketing (VDTM) is constantly seeking out new and innovative ways to promote Vermont as an outstanding travel destination.

Whether it’s through our website and its Stay & Play Directory and events calendar featuring Vermont attractions, connecting with potential visitors on social media, or representing our state at trade shows and events, VDTM’s staff is always exploring opportunities to attract more tourists to Vermont.

We welcome your comments, suggestions, and interest as we work to successfully promote Vermont to the world.

The Vermont Department of Tourism and Marketing's main commercial website, has a user experience that works on any device. Whether you are seeking our vacation packages and deals, searching for events or suggestions on the many things to do in Vermont, is your home for booking a Vermont visit.

Vermont Stay & Play Directory

Our online vacation planning tool featuring the largest searchable database of Vermont lodging, dining, events, attractions, recreation, and shopping, is searched hundreds of thousands of times each month. Business looking to be added to the Stay & Play Directory should email the Megan Bullard, from the Vermont Chamber of Commerce.

Vermont Events Calendar

Our online events calendar showcases happenings around Vermont in the agriculture, arts, food + drink, outdoor recreation, and shopping sectors. If your business is looking to add an event to the Events Calendar, please fill out the Event Submission Form.

Trade Shows and Special Events

Regionally and around the world, the Vermont Department of Tourism and Marketing (VDTM) promotes our state through special events, consumer shows, and travel trade shows. View the current list of North American events. For more information on shows and partnership opportunities, please contact Sales & Marketing Specialist Sara DeFilippi or call 802-272-2633.

Marketing Through Vacation Packages

Packaging offers businesses the opportunity to partner with the State and offer travelers unique experiences. These packages appear on To add a package, please fill out the Package Submission form.

Social Media

VDTM maintains an active presence on the major social media accounts, including posting daily content on Facebook, Twitter, and Instagram. Vermont attractions interested in leveraging VDTM’s social networks for additional promotion are welcome to share their content by tagging @VermontTourism, and using hashtag #ThisisVT. News articles, photos, and videos usually perform well when shared on social media. Contact Caleigh Cross for consideration.