Tourism & Marketing

Vermont’s tourism industry is a large contributor to the state's revenue, but the success is largely determined by the industry organizations themselves. Visitors constantly experience the Vermont culture from a store clerk to the owner of a bed and breakfast, and everyone in between. General citizens - Vermonters -  can even have a huge impact on the industry as they interact with the visitors, who end up getting to know the people and character of the state. In other words, anyone can get involved in promoting the state.

Ready to get started in the field of tourism and hospitality? Check out these Vermont colleges offering two and four year degrees:

Champlain College

163 South Willard Street
Burlington, Vermont
www.champlain.edu
Bachelor’s Degree: Event Management

Employment opportunities in travel and tourism, which fall into the leisure and hospitality industry, are abundant, diverse and rewarding. In the United States alone, leisure and hospitality jobs are projected to total 15 million in 2016, according to the Bureau of Labor Statistics. Globally, tourism has about 235 million jobs – about 1 in every 9 workers.

In Vermont, more than 30,000 people work in travel and tourism positions, which represents roughly 1 out of every 10 workers in the state.

This page may be deleted depending on the decision made my Hilary and Megan. We may not have "additional videos" under the Vermont Learning Lab. We may only have the Ambassador Program.

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There’s always more to learn about the travel industry. VDTM is building a library of instructional videos and online training classes. These resources are free and available 24/7. Check back for new additions.

Ambassador Program

The Vermont Ambassador Program is a staff training program that provides front-line employees with information and know-how to help visitors with their travel needs. Read more

Each month, the Vermont Department of Tourism and Marketing (VDTM) publishes a press release highlighting many of the top events scheduled in Vermont for that month. The press release is distributed statewide to media outlets in Vermont, and is also sent to other press and news organizations throughout New England, New York and Quebec.

The Vermont Department of Tourism and Marketing (VDTM) can work with some media members to help plan or book their visits in Vermont.

Depending on the publication or news organization, and nature of the planned coverage, VDTM may be able to assist with itineraries within Vermont, lodging or admission to various attractions and destinations.