Tourism & Marketing

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There’s always more to learn about the travel industry. VDTM is building a library of instructional videos and online training classes. These resources are free and available 24/7. Check back for new additions.

Ambassador Program

The Vermont Ambassador Program is a staff training program that provides front-line employees with information and know-how to help visitors with their travel needs. Read more

Each month, the Vermont Department of Tourism and Marketing (VDTM) publishes a press release highlighting many of the top events scheduled in Vermont for that month. The press release is distributed statewide to media outlets in Vermont, and is also sent to other press and news organizations throughout New England, New York and Quebec.

The Vermont Department of Tourism and Marketing (VDTM) can work with some media members to help plan or book their visits in Vermont.

Depending on the publication or news organization, and nature of the planned coverage, VDTM may be able to assist with itineraries within Vermont, lodging or admission to various attractions and destinations.

The Vermont Department of Tourism and Marketing (VDTM) is staffed to assist journalists and travel writers in attaining the information and content they need to complete tourism-related pieces that they are working on. We realize that not everybody can always travel to Vermont, so we have resources on hand to offer the media and writers editorial support.

The Vermont Department of Tourism and Marketing is always willing to work with media members and travel writers who are planning coverage of Vermont tourism-related news and industries.

In addition to the research and data behind the economic impact and visitor profiles, VDTM works closely with its counterparts in state government on additional efforts. Below is a list of additional tourism indicators that help paint the picture of the impact of tourism in Vermont.

In 2010, Vermont’s Chief Marketing Officer, with the Department of Tourism and Marketing and the Vermont Ski Area Association, completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.

2013 Vermont Tourism Industry Fact Sheet

Highlights from the 2013 study include: