Tourism & Marketing

Media Room

The Vermont Department of Tourism and Marketing is always willing to work with media members and travel writers who are planning coverage of Vermont tourism-related news and industries.

The Vermont Brand

State of Vermont moon over mountains logo.
State of Vermont moon over mountains logo

What is the Vermont 'brand'? It is one of the question we like to ask ourselves the most.

Economic Impact

Tourism By the Numbers

The Vermont Department of Tourism & Marketing collects and compiles data on visitation, visitor spending, tax revenue generated and employment numbers, among other statistics, to define the economic impact of tourism in Vermont. A comprehensive 'benchmark' report is completed every two years, with top-level numbers published every year as shown in the table below.

Tourism Research

Economic Impact

Tourism in Vermont is a $3 billion industry, that supports over 30,000 jobs in Vermont, or 10% of Vermont's workforce. The Vermont Department of Tourism & Marketing collects and compiles data on visitation, visitor spending, tax revenue generated and employment numbers, among other statistics, to define the economic impact of tourism in Vermont.

A comprehensive 'benchmark' report is published every two years to inform businesses and attractions about the latest travel trends in Vermont, as well as how visitors’ dollars are being spent.

Media Campaigns

Vermont Tourism Advertising Campaign OOH Application
Vermont Tourism Advertising Campaign: OOH Sample; Boston Station

International Markets

International sales help bring extended stays.
International sales help bring extended stays

The Vermont Department of Tourism and Marketing appreciates the importance of cultivating the international tourism market. There are a variety of ways that VDTM targets international audiences, including having representation on the ground in key markets, hosting international media in Vermont, and meeting with domestic receptive tour operators.

Industry Partners

Vermont’s tourism industry would not be what it is today if it wasn’t for the marketing partners who participate in group efforts to help bring new visitors to the state. By partnering with them, it helps to merge multiple Vermont brands into one core voice that promotes the state as an attractive travel destination.

A special thanks goes out to our partners below:

How We Promote Vermont

The Vermont Department of Tourism & Marketing (VDTM) is constantly seeking out new and innovative ways to promote Vermont as an outstanding travel destination.

Tourism and Marketing

Tourism is one of the largest industries in Vermont, as the state welcomes over 13 million visitors each year. These visitors account for $3.0 billion in annual spending on lodging, food and drink, goods and services.

Roadside Historic Site Markers

Northeastern Speedway, Waterford
Unveiled in 1947 by the Vermont Legislature, the Roadside Historic Site Marker program has proven an effective way to commemorate Vermont’s many people, events, and places of regional, statewide, or national significance.

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