Research

Tourism by the Numbers

A presenter going over the numbers at VTS '16.
A presenter going over the numbers at VTS '16

In addition to the research and data behind the economic impact and visitor profiles, VDTM works closely with its counterparts in state government on additional efforts. Below is a list of additional tourism indicators that help paint the picture of the impact of tourism in Vermont.

The Vermont Brand

State of Vermont moon over mountains logo.
State of Vermont moon over mountains logo

In 2010, Vermont’s Chief Marketing Officer, with the Department of Tourism and Marketing and the Vermont Ski Area Association, completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.

Visitor Profiles

Vermont visitor profiles fact sheet.
Vermont visitor profiles fact sheet

2013 Vermont Tourism Industry Fact Sheet

Highlights from the 2013 study include:

Economic Impact

Sample Vermont at a Stay to Stay Weekend
Sample Vermont at a Stay to Stay Weekend.

2018 Stay to Stay Pilot Program Report

Vermont Department of Tourism & Marketing launched the Stay to Stay Pilot Program in 2018, arranging networking events for people interested in moving to the state. This report looks at results of that pilot program and survey data from participants.

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