Research

Tourism by the Numbers

A presenter going over the numbers at VTS '16.
A presenter going over the numbers at VTS '16

In addition to the research and data behind the economic impact and visitor profiles, VDTM works closely with its counterparts in state government on additional efforts. Below is a list of additional tourism indicators that help paint the picture of the impact of tourism in Vermont.

The Vermont Brand

State of Vermont moon over mountains logo.
State of Vermont moon over mountains logo

In 2010, Vermont’s Chief Marketing Officer, with the Department of Tourism and Marketing and the Vermont Ski Area Association, completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.

Visitor Profiles

Vermont visitor profiles fact sheet.
Vermont visitor profiles fact sheet

2013 Vermont Tourism Industry Fact Sheet

Highlights from the 2013 study include:

Economic Impact

$2.88 billion of direct spending by visitors
$2.88 billion of direct spending by visitors

2017 Tourism Benchmark Study

The impact of tourism on Vermont’s economy is significant. In 2017, tourism brought in more than $2.8 billion up from $2.6 billion in 2015. Check out the summary and the full 2017 benchmark study below for more insight on visitation, the winter season, second homes, and the impact of tourism on southern Vermont.

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