The Vermont Brand

State of Vermont moon over mountains logo.
State of Vermont moon over mountains logo

In 2010, Vermont’s Chief Marketing Officer, with the Department of Tourism and Marketing and the Vermont Ski Area Association, completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.

Download the full report (PDF).

You can also download the presentation, Leveraging the Vermont Brand, based on the research.

Contact Us

Heather Pelham, Commissioner

One National Life Drive
Deane C. Davis Building, 6th Floor
Montpelier, VT 05620-0501

Facebook Twitter You Tube Instagram Pinterest

Visit for more inspiration and information on living, working and doing business in Vermont.

VDTM: International Marketing Quarterly Newsletter Sign-Up