Municipalities that receive designation collaborate with local non-profit downtown organizations supporting efforts through funding, staff, partnerships and volunteers. The downtown program utilizes the Main Street Approach which is a proven strategy that encourages communities to take steps to enact long term change, while also implementing short term, inexpensive activities that attract people to the downtown and create a sense of enthusiasm and momentum about their community. Once designated, staff provides training and resources to assist the municipality and the downtown organization to help familiarize managers, board members and local officials with the downtown program and how to best develop an action plan for downtown community revitalization.
