Domestic and International Markets

International sales help bring extended stays.
International sales help bring extended stays

The domestic travel market remains vital to Vermont tourism, consistently bringing in strong numbers of visitors throughout the year. This market primarily consists of tourists that drive to Vermont from areas across the Northeast, but it also includes more distant domestic travelers from key U.S. areas that may drive or fly-in.

Additionally, the Vermont Department of Tourism and Marketing appreciates the importance of cultivating the international tourism market. VDTM participates in trade shows and sales missions in Canada, the United Kingdom, Germany and Italy. A team of international specialists located in North American and overseas assist VDTM with marketing, public relations and sales missions that are targeted at the international audience. These specialists also assist the department and Vermont businesses with setting up familiarization trips to host international journalists in Vermont.

Vermont is a member of Discover New England, a nonprofit regional tourism marketing organization for the New England state tourism offices. The organization’s main objectives are to increase international visitation to the region and to raise consumer and travel trade awareness of New England as a quality, four-season destination. Vermont works closely with Discover New England on international trade and consumer shows, sales missions and press trips.

If you are interested in participating in trade shows, familiarization tours or sales missions, please contact Kathleen Kolva.

Contact Us

Wendy Knight, Commissioner
802-798-2191

Steve Cook, Deputy Commissioner
802-522-2896

One National Life Drive
Deane C. Davis Building, 6th Floor
Montpelier, VT 05620-0501

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