Vermont’s First-Ever Destination Management Strategic Plan
The Vermont Department of Tourism and Marketing (VDTM) has launched a statewide strategic planning process to develop the first-ever Destination Management Strategic Plan for Vermont. This initiative will shape the future of tourism in our state, and we want your input to guide the way.
Upcoming In-Person Listening Sessions
As one of the first steps, VDTM will partner with the Coraggio Group to host listening sessions across the state during the week of February 10–14, 2025.
Monday, February 10
- Stowe: Trapp Family Lodge (9-10:30 a.m.)
- Rutland: Hub Coworks (3- 4:30 p.m.)
Tuesday, February 11
- St. Albans: City Hall (9-10:30 a.m.)
- Woodstock: The Jackson House Inn (3-4:30 p.m.)
Wednesday, February 12
- Waitsfield: Mad River Barn (10:30 a.m. - 12:00 p.m.)
- Manchester: Equinox Resort (3 - 4:30 p.m.)
Thursday, February 13
- Burlington: Hotel Vermont (9 - 10:30 a.m.)
- Middlebury: Town Hall Theatre (3 - 4:30 p.m.)
Friday, February 14
- St. Johnsbury: Catamount Arts (10:30 a.m. - 12:00 p.m.)
- Brattleboro: Retreat Farm (10:30 a.m. - 12:00 p.m.)
Upcoming Virtual Listening Sessions
How Do Vermont’s Food & Beverage Experiences Shape the Visitor Experience?
We invite restaurateurs, craft beverage producers, and agritourism businesses to come together to talk about how Vermont’s food culture shapes the visitor experience and opportunities for future growth.
- Monday, February 24 from 10-11:30 a.m.
- Meeting Registration
How Can Vermont’s Best-In-Class Outdoor Recreation Adapt and Evolve?
Sustainability and responsible use are some of the topics often raised and may be discussed as we explore the visitor experience and the growth of Vermont’s outdoor recreation industry.
- Tuesday, February 25 from 5:30-7 p.m.
- Meeting Registration
How Can Vermont’s Arts & Cultural Experiences Invite Guests to Celebrate Local Culture?
Join a conversation about how festivals, museums, and cultural experiences can craft memorable travel moments for visitors and how we can support this sector of the tourism economy going forward.
- Wednesday, February 26 from 4-5:30 p.m.
- Meeting Registration
What’s the Future of Tourism in Vermont?
Imagining what is possible for the future of Vermont’s tourism industry calls for big, exciting ideas – what hasn’t been covered yet that you’d like to see considered as we discuss the growth of the visitor economy in Vermont?
- Thursday, February 27 from 5-6:30 p.m.
- Meeting Registration
What Will Be Discussed?
These sessions will explore:
- Current and future challenges in Vermont’s visitor economy
- Opportunities to support statewide visitation
- Priorities for strengthening tourism
Why Your Voice Matters
Your unique perspective is essential in creating a strategic plan that is:
- Comprehensive: Covering all aspects of Vermont’s visitor economy
- Inclusive: Reflecting diverse community needs
- Aspirational: Shaping a shared vision for Vermont’s tourism future
This is an opportunity to voice your thoughts and contribute to shaping the future of tourism in Vermont. We welcome your participation.
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More opportunities for public engagement in this process will be announced soon. Please be sure to sign up for our industry newsletter for the latest information on opportunities to be involved.