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Economic Impact

Tourism By the Numbers

The Vermont Department of Tourism & Marketing collects and compiles data on visitation, visitor spending, tax revenue generated and employment numbers, among other statistics, to define the economic impact of tourism in Vermont. A comprehensive 'benchmark' report is completed every two years, with top-level numbers published every year as shown in the table below.






Total Tax Revenue Generated by Tourism Activity $368,000,000 $374,000,000 $347,000,000
Rooms, Meals and Alcohol Tax Revenue Generated by Tourism $102,100,000 $113,000,000 $79,000,000
    Rooms Tax Revenue $51,900,000 $57,000,000 $39,000,000
    Meals Tax Revenue $41,000,000 $46,000,000 $35,000,000
    Alcohol Tax Revenue $9,200,000 $10,000,000 $5,000,000


Visitors 13,270,000 12,470,000 8,000,000
Visitor Spending $3,000,000,000 $3,100,000,000 $2,550,000,000
Overnight Stays 8,100,000 8,500,000 6,750,000


Jobs in the Tourism Industry 32,484 32,320 25,050
Wages Paid in the Tourism Industry $1,097,000,000 $1,122,000,000 $989,000,000
Percentage of Vermont’s Workforce in Tourism Industry 10% 10% 9%

For definitions and methodology, please refer to the latest benchmark report.

Tourism Benchmark Reports

This large, biannual study captures a number of significant insights, including information on where visitors to Vermont come from, what types of activities tourists are spending their money on, and calculations on tax and fee revenues for Vermont.

Check out latest benchmark study below for more insight on visitation, the winter season, second homes, and the impact of tourism on southern Vermont.

Economic Impact of Biking and Walking

This 2012 video, developed through the study on the Economic Impacts of Walking and Biking, reflects many layers of the Agency of Commerce and Community Development's efforts — branding, economic development, community planning, and tourism.

Download the full report (PDF).