Department of Tourism and Marketing

Vermont Ambassador Program Certification

Any Vermont business, non-profit, or civic group that has a public space with regular business hours and bathroom facilities can become a certified Vermont Ambassador Info Center.
Individuals can also become certified Vermont Ambassadors with benefits similar to those of a Vermont Ambassador Info Center.

Certification Requirements
  • An individual candidate for Ambassador Certification must successfully complete an online class and pass two statewide tests, one regional test, and one customer service test.
  • A business interested in pursuing certification must authorize front-line staff and/or managers to take the online class and pass two statewide tests, one regional test, and one customer service test.
  • In the case of a very large business, a train-the-trainers approach is appropriate. The business will authorize appropriate staff to successfully complete the online class and required tests, and organize in-house, front-line staff, travel information services training.
  • The certified business must commit to:
  • Making “Ready Reference” travel information tools distributed by Vermont Department of Tourism & Marketing available to assist staff in answering visitor questions.
  • Providing front-line staff with access to the internet (or access to a colleague with internet access) to search for answers when necessary.
  • Making restroom facilities available to the public.
  • A policy of providing impartial travel information.
  • Publically displaying, at a minimum, the Vermont Map and Guide, and the Vermont Vacation Guide (both provided to the center at no cost.)

For more information about becoming a Vermont Ambassador Information Center:
Vermont Ambassador Program
Online Training Class
Info Center Resources