The Vermont Department of Tourism and Marketing has created a number of marketing partnerships that allow for Vermont businesses to purchase media at a reduced rate over the next year. Below are four coop opportunities that you and your business can access via this program.
- Vermont Life Magazine: With traditional and new media, along with special sections for small businesses, Vermont Life Magazine offers a number of different opportunities to effectively reach your target market. View their media kit for more details.
- Boston Herald: Once again VDTM is investing in the autumn Boston Herald coop this year. VDTM has subsidized the section so that Vermont tourism businesses can join this campaign which includes digital, print and radio in a market that brings us so many visitors.
- Madden Media: In 2017, VDTM is again participating with Madden Media on a digital re-targeting campaign targeting consumers who read your custom story on VermontVacation.com.
- Yankee Publishing: VDTM has invested in an agreement with Yankee Publishing to grow Vermont’s presence in Yankee Magazine. There will be special coop sections in the next six issues of Yankee Magazine.