Vermont’s tourism industry is a large contributor to the state's revenue, but the success is largely determined by the industry organizations themselves. Visitors constantly experience the Vermont culture from a store clerk to the owner of a bed and breakfast, and everyone in between. General citizens - Vermonters - can even have a huge impact on the industry as they interact with the visitors, who end up getting to know the people and character of the state. In other words, anyone can get involved in promoting the state.
There are specific ways to get involved, in order to help promote Vermont and your business, however. The three areas below are a good place to start.