Tourism & Marketing

How We Promote Vermont

The Vermont Department of Tourism & Marketing (VDTM) is constantly seeking out new and innovative ways to promote Vermont as an outstanding travel destination.

Tourism and Marketing

Tourism is one of the largest industries in Vermont, as the state welcomes nearly 13 million visitors each year. These visitors account for close to $2.5 billion in annual spending on lodging, food and drink, goods and services.

Roadside Historic Markers

2nd Vermont Volunteer Infantry Regiment, Burlington
Unveiled in 1947 by the Vermont Legislature, the Roadside Historic Site Marker program has proven an effective way to commemorate Vermont’s many people, events, and places of regional, statewide, or national significance. Over 240 cast-aluminum green markers, crested with the distinctive gold state seal, are placed throughout Vermont to provide a fascinating glimpse into the past and insights into the present.


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