Ambassador Program

The Vermont Ambassador Program is a staff training tool that provides front-line employees with information and resources to help visitors with their travel needs. The Ambassador Program is free and available to all Vermonters and Vermont travel and hospitality related businesses and organizations.

The Ambassador Program consists of a series of video presentations averaging seven minutes in length. Each video features a Vermont tourism industry professional who shares their expertise in their segment of the travel industry.

The video series can serve as a stand-alone resource or, with a little more commitment, individuals can earn Vermont Ambassador Certification, and businesses or organizations can earn Vermont Ambassador Information Center designation.

Additional Reference Materials and Tourism Resources

Request free copies of tourism publications to keep on hand for guests and visitors. Chambers of Commerce, travel agencies, businesses, cultural organizations and Vermont Ambassador Information Centers keep supplies of the Official Vermont Road Map and Guide to Attractions, Vermont Vacation Guide, State Parks, State Historic Sites, and other publications on hand for quick reference. Submit your request for materials here and they’ll be shipped directly to you.

Keep up on the latest news and marketing opportunities available for Vermont tourism and hospitality businesses. Sign up for these monthly newsletters from Vermont Department of Tourism & Marketing:

Vermont Travel Industry Newsletter

Vermont Vacation Consumer Newsletter