Ambassador Program

The Vermont Ambassador Program is a staff training program that provides front-line employees with information and resources to help visitors with their travel needs. The Ambassador Program is free and available to all Vermonters and Vermont travel and hospitality related businesses and organizations.

Ambassador Training is delivered on-line and consists of a series of short classes averaging seven minutes in length. Each class features a Vermont Tourism professional who shares targeted information about his or her specialty. Classes are augmented with on-line quizzes providing hands-on experience with recommended travel resource websites.

Ambassador Training can serve as a stand-alone resource for businesses or, requiring more commitment, Vermont Ambassador Certification is available to individuals, and Vermont Ambassador Information Center designation is available to businesses and organizations.

The Vermont Ambassador Program is managed by the Vermont Department of Tourism & Marketing, with support from the Vermont Information Center Division and Vermont Chamber of Commerce.